VP Marketing

At Tafi and DAZ 3D, we create tools and content that enable people and brands to express themselves creatively in the digital world. Tafi specializes in personalized avatars and branded digital content, making them accessible to users. We are known for our work on the Coca-Cola NFT and RTFKT’s CloneX utility technology. Our flagship NFT collection, Non-Fungible People (NFP), features hyper-realistic, fully rigged, metaverse-ready 3D models of women and non-binary characters.

Introduction

At Tafi and DAZ 3D, we empower humans and brands to express themselves through stylized and highly creative assets for the digital world. We are seeking a dynamic and strategic VP Marketing to lead our marketing efforts, define and amplify Tafi’s brand voice, and drive success across our innovative NFT projects and digital content offerings.

Responsibilities

• Define, build, and scale a comprehensive marketing team aligned with company and product objectives.
• Develop the Tafi NFT brand and presence, identifying opportunities for differentiation and establishing a winning market value proposition.
• Strategically allocate resources to maximize impact and ROI across digital, social, field, and other marketing channels.
• Evaluate, select, onboard, and manage external vendors and partners as needed.
• Partner with Community and Creative Studio teams to build a robust social and marketing content calendar across all owned and third-party channels.
• Design and execute full-scope marketing plans to drive user engagement across all platforms.
• Oversee the successful execution of events/sponsorship budget and calendar to meet key brand and product objectives.
• Analyze consumer behavior and define target customer personas, identifying new ways to connect with audiences across product verticals.
• Collaborate with Production, Business Development, and Sales to capture and qualify leads, enhancing downstream team engagement and execution with prospects.
• Build and maintain relationships with key collaborators for promotional activities, content creation, and other opportunities.
• Provide in-depth analysis, measure campaign success (KPIs), and communicate results to stakeholders.
• Assist in honing and developing brand identity, ensuring strong and consistent brand platform and messaging across all channels.

Requirements

• 5+ years of experience in a marketing leadership role at a tech company.
• NFT industry experience is essential.
• B2B marketing experience with offerings such as creative services (e.g., creative agencies), developer-focused enterprise, blockchain, crypto, and/or NFTs.
• Proven experience building comprehensive marketing programs from the ground up.
• A deep understanding and passion for the web3.0, blockchain, crypto, and NFT spaces.
• Experience working in an agile environment on consumer-facing software products.
• Strong knowledge of creative and content production workflows for cross-functional projects.
• Strong creative instincts and prior experience in a creative role.
• Excellent collaboration skills, adept at simplifying complex concepts, and strong leadership abilities to motivate teams.
• Experience growing product adoption and defining product differentiation in the marketplace.
• Strong organizational and problem-solving skills, with a proven ability to manage multiple priorities, workflows, and people.
• Strong business acumen and a commitment to excellence/high standards.

Nice to Have

• Ability to thrive in a scale-up environment.
• A willingness to contribute beyond the immediate scope of the role.
• An understanding of the Ethereum ecosystem and a curiosity to learn more.

Benefits

• Competitive salary.
• Quarterly bonus potential.
• Health, dental, and vision insurance (most or all premiums paid by the company).
• Unlimited paid vacation potential.
• Paid monthly gym membership allowance.

About Company

At Tafi and DAZ 3D, we create tools and content that enable people and brands to express themselves creatively in the digital world. Tafi specializes in personalized avatars and branded digital content, making them accessible to users. We are known for our work on the Coca-Cola NFT and RTFKT’s CloneX utility technology. Our flagship NFT collection, Non-Fungible People (NFP), features hyper-realistic, fully rigged, metaverse-ready 3D models of women and non-binary characters.

How to Apply

Applications for this job are currently closed.