VP, Marketing

BusRight is at the forefront of modernizing school transit by integrating sophisticated technology into the school bus industry. With $30M in venture backing, the company is dedicated to creating safer and more equitable transportation solutions for millions of students.

Introduction

BusRight is seeking an inaugural VP of Marketing to lead the development of a high-impact demand generation engine. This role involves leveraging technology and AI to revolutionize student transportation and scale a $30M venture-backed platform. The ideal candidate will have a 'roll up your sleeves' mentality and embrace 'vibe-coding' to optimize marketing workflows and infrastructure.

Responsibilities

• Strategic Demand Gen: Design and implement a multi-channel funnel that converts webinars and in-person events into predictable revenue streams.
• AI-Powered GTM: Utilize AI tools and 'vibe-coding' to extract actionable intelligence from CRM data, ensuring strong alignment between sales and marketing efforts through automated systems.
• Brand Authority: Develop and execute a high-level messaging strategy tailored for the K-12 sector, emphasizing social proof and clear communication for both technical and non-technical stakeholders.

Requirements

• Proven experience in leading marketing initiatives, particularly in demand generation.
• Ability to work in a fast-paced startup environment and build marketing infrastructure rapidly.
• Strong understanding of SEO, GEO, and CRM workflows.
• Demonstrated experience using AI tools, including LLMs, for marketing automation and custom dashboard creation.
• Excellent communication skills, especially in messaging strategy for the K-12 sector.
• 10+ years of experience in a relevant field.

Nice to Have

• Experience in transportation technology or education technology (EdTech).
• Background with venture-backed, Series A-C companies.

Benefits

• Opportunity to shape the marketing strategy of a rapidly growing company.
• Autonomy to implement innovative AI-driven marketing solutions.
• Contribute to a mission-driven company improving student safety and equity.

About Company

BusRight is at the forefront of modernizing school transit by integrating sophisticated technology into the school bus industry. With $30M in venture backing, the company is dedicated to creating safer and more equitable transportation solutions for millions of students.

How to Apply

Click the "Apply Now" button to submit your application through Workable.