Binance is the world's leading blockchain ecosystem and cryptocurrency infrastructure provider by trading volume and registered users. Trusted by over 300 million people in 100+ countries, Binance offers industry-leading security, user fund transparency, rapid trading engine speed, deep liquidity, and a comprehensive portfolio of digital-asset products. Our offerings span trading, finance, education, research, payments, institutional services, and Web3 features, all aimed at leveraging digital assets and blockchain to build an inclusive financial ecosystem and advance the freedom of money globally.

About the Position

Introduction

Binance is seeking a highly experienced Senior User Growth & Lifecycle Specialist to lead the optimization of user growth and retention across various products and campaigns. This role requires a strong understanding of product and campaign operations methodologies, including AB testing, funnel analysis, and sophisticated lifecycle strategies. The successful candidate will be instrumental in driving user activation, conversion, retention, and repeat purchases, while providing guidance and insights to cross-functional teams.

Responsibilities

Activation and Conversion: Optimize the new user onboarding process through product iterations, personalized marketing campaigns, and targeted engagement to enhance new user activation and First-Time Transaction (FTT) conversion rates.
Retention and Repeat Purchase: Develop and implement a comprehensive user lifecycle management system and user segmentation framework. Enhance user engagement and repeat purchase frequency through membership programs, point systems, gamification, cross-selling, and other innovative strategies.
Organic Growth: Design and optimize user referral and viral growth mechanisms to foster organic product growth.
A/B Testing & Optimization: Lead A/B testing and user segmentation strategies to implement refined operations and optimize the allocation of operational resources.
Collaboration: Collaborate effectively with various teams across the organization to ensure the seamless execution of lifecycle marketing strategies and campaigns.
Data Analysis & Insights: Utilize strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.
Product Understanding: Maintain strong familiarity with each Business Unit's products, including their features, user preferences, and pain points.

Requirements

Proven track record of successful growth initiatives (from zero to one or one to a thousand users) with significant results in user retention, conversion, and repeat purchases.
Over 5 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
Experience independently leading growth projects, operations, or campaigns with a systematic framework and methodology.
In-depth understanding of essential operational methodologies, including A/B testing, funnel analysis, and custom strategies.
Knowledge and experience in using marketing automation platforms/tools.
Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions.
Strong familiarity with various Business Unit products and the ability to comprehend user preferences and pain points.
Bilingual proficiency in English and Mandarin is required to coordinate effectively with overseas partners and stakeholders.

Benefits

Shape the future with the world’s leading blockchain ecosystem.
Collaborate with world-class talent in a user-centric global organization with a flat structure.
Tackle unique, fast-paced projects with autonomy in an innovative environment.
Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
Competitive salary and company benefits.
Work-from-home arrangement (subject to specific business team requirements).

About Company

How to Apply

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