Senior Product Manager - Automation & Approval Workflows

Bynder provides an industry-leading Digital Asset Management (DAM) platform, serving as the strategic engine for brand governance and control. Trusted by iconic brands like Spotify, Campari, and Lacoste, Bynder helps organizations manage and utilize their creative content effectively. They are transitioning from traditional management to AI-powered content orchestration, integrating human-led, customizable AI Agents to automate high-effort workflows and accelerate personalization.

Introduction

Bynder is seeking a collaborative and user-focused Senior Product Manager to lead the evolution of our Automation & Approval Workflows domain. This role is central to how customers eliminate manual work through intelligent automation powering AI agents and automated workflows, and streamlined review/approval processes. You will work closely with UX designers, engineers, customer success, and business stakeholders to deeply understand user problems, define product opportunities, and deliver automation-first experiences.

Responsibilities

• Product strategy & roadmap: Own the vision and roadmap for Bynder's Automation & Approval Workflows domain, ensuring it reflects genuine user needs and clear business value.
• Deep user discovery: Lead qualitative and quantitative research through interviews, observation, and data to uncover the real problems users face in their review and approval processes.
• Cross-functional collaboration: Partner closely with engineering, UX design, QA, and other product teams to deliver cohesive, high-quality workflow experiences.
• Stakeholder communication: Serve as a clear and compelling voice for the product, aligning internal teams, executive stakeholders, and customer-facing teams around priorities and decisions.
• Customer-centric approach: Proactively engage with customers, partners, and internal stakeholders to continuously validate decisions, gather feedback, and respond to evolving market needs.
• Outcome measurement: Define success metrics for workflow features and track adoption, engagement, and satisfaction to ensure real value delivery.

Requirements

• Product experience: 5+ years of experience in a product management role, ideally working on B2B SaaS products or workflow/collaboration tools.
• User empathy: Proven track record of deeply understanding user needs through structured discovery, turning messy, complex problems into clear, prioritized opportunities.
• Communication skills: Outstanding ability to communicate, written and verbal, with clarity and conviction across audiences from engineers to C-suite stakeholders.
• Collaborative mindset: Demonstrated skill in influencing without direct authority, building consensus, and driving alignment across cross-functional teams.
• Structured thinking: Ability to break down ambiguous problems, prioritize ruthlessly, and make sound decisions with incomplete information.
• Agility and adaptability: Comfort with Agile methodologies (Scrum, Kanban) and experience managing iterative product development cycles.
• Curiosity and drive: A self-starter passionate about understanding how people work, staying on top of industry trends, and pushing the boundaries of excellent workflow UX.
• Education: Bachelor's or Master's degree in a technology or business-related field, or equivalent practical experience.

Benefits

• Challenging and inspiring work environment
• Learning and Development budget
• Commuting budget
• Mental Health and Well-being Support
• Bynder Love "stipend”
• Unlimited vacation policy
• Volunteer Time Off
• Team and Company activities
• Complimentary Lunches and Snacks
• Offices in Amsterdam or Rotterdam (hybrid available)

About Company

Bynder provides an industry-leading Digital Asset Management (DAM) platform, serving as the strategic engine for brand governance and control. Trusted by iconic brands like Spotify, Campari, and Lacoste, Bynder helps organizations manage and utilize their creative content effectively. They are transitioning from traditional management to AI-powered content orchestration, integrating human-led, customizable AI Agents to automate high-effort workflows and accelerate personalization.

How to Apply

Interested candidates can apply directly through the provided application link.