Sales Development Representative (SDR) - Crypto/Web3

GeniusPR is a top-tier PR agency specializing in the dynamic crypto and Web3 sectors. We focus on elevating founders, protocols, and brands through tier-one media placements, authority building, Wikipedia pages, Google Knowledge Panels, podcast features, and full-spectrum reputation management. Our clients include some of the most ambitious teams in the space, and we are rapidly scaling our operations.

Sales Development Representative (SDR) - Crypto/Web3

Introduction

GeniusPR is seeking a highly motivated and experienced Sales Development Representative (SDR) to join our rapidly scaling team. If you have a deep understanding of the crypto and Web3 ecosystem, exceptional communication skills, and a proven track record in sales development, we invite you to be the driving force behind our pipeline growth.

As an SDR, you will be the first point of contact for prospective clients, responsible for qualifying high-value leads and initiating critical deal flow. This role offers direct exposure to the founder, significant growth opportunities, and the chance to shape the early sales narrative for a leading Web3 PR agency.

Responsibilities

Lead Qualification and Sales Calls

• Own all first and second touch calls with prospects.
• Qualify budget, goals, timelines, and strategic fit for potential clients.
• Clearly present GeniusPR services, processes, and value propositions.
• Prepare comprehensive briefs for the founder to facilitate successful deal closure.
• Handle common objections related to PR services, pricing, and ROI effectively.

Outbound Prospecting

• Generate new opportunities daily through targeted outreach via LinkedIn, X (Twitter), email, and industry databases.
• Build and execute targeted outbound sequences in collaboration with the data team.
• Utilize automation tools such as Instantly, Dripify, Heyreach, Crunchbase, and Notion to scale and manage outreach efforts.
• Reactivate dormant or cold leads from the CRM.
• Identify and engage prospects at virtual and in-person crypto events.

Inbound Support

• Respond promptly to inbound leads and guide them through the qualification process.
• Support funnel optimization, including follow-up sequences, messaging, and scripts.
• Ensure no lead goes unaddressed due to lack of follow-up.

CRM and Pipeline Management

• Maintain an accurate and up-to-date CRM system.

• Log all calls, outreach activities, and follow-up plans.

• Track pipeline health, next steps, and deal stages diligently.

• Proactively identify stalled deals and initiate re-engagement sequences.

AI and Automation

• Leverage AI tools, including Claude, to streamline prospecting, messaging, and research.
• Comprehend and implement end-to-end automated outreach systems.
• Stay informed on new AI tools relevant to sales and outbound operations.
• Build or enhance automated sequences with minimal supervision.

Requirements

Must-Haves

• Experience: Minimum two years of experience in a Sales, SDR, or BDR role.
• Crypto/Web3 Knowledge: Deep understanding of the crypto and Web3 ecosystem, including protocols, tokenomics, key players, and culture.
• Discovery Skills: Strong discovery call skills and confidence in qualification.
• Communication: Excellent written and verbal communication abilities.
• Outreach Tools: Proficiency in outreach tools including Instantly, Dripify, Heyreach, and email/LinkedIn outbound systems.
• Sales Tech Stack: Strong understanding of modern sales tech stacks, including CRM, automation, research tools, and AI systems.
• AI Tools: Experience in using AI tools such as Claude or ChatGPT in a sales workflow.
• Organization: Highly organized with strong follow-through.
• Work Ethic: Comfortable with high outbound volume and daily prospecting.
• Proactivity: Proactive and able to identify gaps, stalled leads, and opportunities independently.
• Autonomy: Able to operate independently with full ownership of the pipeline.

Nice to Have

• Network: Existing network in the crypto or Web3 founder, VC, or accelerator community.
• PR Deliverables: Familiarity with PR deliverables, including media placements, thought leadership, Wikipedia, and KPOs.
• CRM/Outreach Platforms: Experience with HubSpot, Apollo, or similar CRM/outbound platforms.
• Event Networking: Experience networking at major crypto events such as Token2049, Consensus, or Permissionless.
• Automated Systems: Experience building or working with fully automated multi-channel outreach systems powered by AI.

Benefits

• Competitive Compensation: USD 1,000 - 1,500 per month (base + commission).
• Base Salary: USD 1,000 per month.
• Commission: 5% recurring commission for three months per closed deal with no cap.
• Remote Work: Remote-first culture with the ability to work from anywhere.
• Career Growth: Direct access to the founder for rapid feedback and accelerated career development.
• Industry Insight: A front-row seat to the fast-moving world of Web3 and crypto PR.

About Company

GeniusPR is a premier PR agency specializing in the dynamic crypto and Web3 sectors. We are dedicated to elevating founders, protocols, and brands through top-tier media placements, authority building, Wikipedia page creation, Google Knowledge Panels, podcast features, and comprehensive reputation management. Our clientele includes some of the most ambitious teams in the space, and we are experiencing rapid growth as we expand our sales engine.

How to Apply

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