Qualitative Research Analyst (Digital Insights)

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed, providing access to top jobs, competitive compensation and benefits, and free online training. We are an Equal Opportunity Employer (M/F/Disability/Veterans).

Introduction

Our client is seeking a skilled Marketing Analyst with a strong background in data-driven insights to join their team in Southfield. This role is an exciting opportunity to enhance marketing strategies and optimize campaign performance by leveraging data analysis and interpretation to drive impactful business decisions.

Responsibilities

• Conduct qualitative research to understand market trends, customer behavior, and competitive positioning.
• Collaborate with cross-functional teams to create and deliver compelling presentations that communicate research findings and recommendations.
• Utilize CRM systems and other digital platforms to track and analyze customer interactions and campaign effectiveness.
• Design and implement research methods to gather user feedback and enhance user experience.
• Monitor and evaluate the effectiveness of marketing initiatives, providing recommendations for improvement.
• Stay updated with industry trends and emerging technologies to ensure innovative marketing approaches.
• Manage and moderate online research communities to collect qualitative data and insights.
• Synthesize complex data into clear, concise reports for stakeholders.

Requirements

• Minimum of 3 years of experience in marketing analytics, research, or a related field.
• Proven experience in both qualitative and quantitative research methods.
• Excellent analytical and problem-solving skills with the ability to interpret complex data.
• Strong communication skills, including the ability to create and deliver detailed presentations.
• Familiarity with user experience research and social listening tools.

Nice to Have

• Background in automotive, advertising, or digital agencies.

Benefits

• Medical, vision, and dental insurance.
• Life and disability insurance.
• Eligibility to enroll in a 401(k) plan.
• Access to free online training.

About Company

Robert Half is the world's first and largest specialized talent solutions firm, connecting highly qualified job seekers to opportunities at great companies. They offer contract, temporary, and permanent placement solutions across finance & accounting, technology, marketing & creative, legal, and administrative & customer support roles. Robert Half is dedicated to putting professionals in the best position to succeed, providing access to top jobs, competitive compensation, and benefits.

How to Apply

All applicants applying for U.S. job openings must be legally authorized to work in the United States. For more information regarding benefits, please visit roberthalf.gobenefits.net. To apply, please click the 'Apply Now' button on our platform, which indicates agreement with Robert Half’s Terms of Use.