Programmatic Manager, APAC

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 300 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Introduction

Binance is seeking a highly skilled and experienced Programmatic Manager to own and scale our APAC programmatic advertising strategy. This role is crucial for driving user acquisition, retention, and achieving long-term ROAS across our diverse product offerings.

Responsibilities

• Develop and lead the comprehensive programmatic media strategy across all APAC markets.
• Identify and capitalize on growth opportunities through new markets, platforms, ad formats, and inventory types.
• Execute and optimize media buying strategies across various programmatic channels, including open auctions, Private Marketplaces (PMPs), preferred deals, and Programmatic Guaranteed (PG).
• Leverage Artificial Intelligence (AI), Machine Learning (ML), and automation to enhance targeting, bidding, and creative performance.
• Define and enforce best practices for frequency capping, remarketing, brand safety, and Dynamic Creative Optimization (DCO).
• Research, test, and scale emerging channels and formats such as contextual targeting, Connected TV (CTV), programmatic audio, and Digital Out-of-Home (DOOH).

Requirements

• Strong hands-on experience in programmatic advertising across both app and web platforms.
• Deep understanding of current programmatic trends, technologies, and best practices.
• Existing relationships with key programmatic platforms and networks.
• Robust analytical and reporting skills.
• Demonstrable experience in crypto, fintech, or online trading platforms.
• Proven expertise in APAC-focused programmatic strategies.

Nice to Have

• Exposure to AppsFlyer products.

Benefits

• Competitive salary (USD 110,000-160,000) and comprehensive company benefits.
• Work-from-home arrangement (subject to team and business requirements).
• Opportunity to shape the future with a leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.

About Company

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 300 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

How to Apply

Candidates are encouraged to submit their applications online. Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice. We may use AI tools to support parts of the hiring process; however, final hiring decisions are always made by humans.