Product Marketing Manager

Cryptio

London Full-Time 2026-04-02

Go-to-Market Strategy

About Cryptio

Cryptio provides enterprise-grade accounting, audit, and tax software specifically designed for digital assets. Our platform empowers businesses to effectively manage and comply with the complexities of cryptocurrency and blockchain financial operations.

About the Position

Introduction

Cryptio is seeking a highly motivated and experienced Product Marketing Manager to join our growing team in London. This is a crucial role for someone passionate about digital assets and B2B SaaS, who can effectively bridge the gap between product development and market success. You will be responsible for defining product positioning, crafting compelling messaging, and driving the go-to-market strategy for our enterprise-grade accounting, audit, and tax software.

Responsibilities

Develop and execute comprehensive product marketing strategies for Cryptio's software solutions.
Craft clear, concise, and compelling product messaging and positioning that resonates with target enterprise customers.
Conduct market research, competitive analysis, and customer segmentation to identify market opportunities and inform product development.
Collaborate closely with product management, sales, and engineering teams to ensure product launches are successful and aligned with market needs.
Create high-quality marketing collateral, including presentations, whitepapers, case studies, website content, and sales enablement tools.
Manage product launch initiatives, including planning, execution, and post-launch analysis.
Monitor and analyze product performance and market reception, making data-driven recommendations for future improvements.
Act as a product evangelist, representing Cryptio at industry events, webinars, and customer meetings.

Requirements

Proven experience in product marketing, preferably within the B2B SaaS or fintech industry.
Strong understanding of digital assets, blockchain technology, and the cryptocurrency landscape.
Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, market-facing language.
Demonstrated ability to develop and execute successful go-to-market strategies.
Analytical mindset with the ability to interpret market data and customer insights.
Strong collaboration and interpersonal skills, with the ability to work effectively across cross-functional teams.
Bachelor's degree in Marketing, Business, or a related field.