Product Marketing Manager, Exchange

Crypto.com is a leading cryptocurrency platform dedicated to accelerating the world's transition to cryptocurrency. We offer a comprehensive suite of products, including an exchange, consumer services, and more, empowering users globally to manage their digital assets.

Introduction

Crypto.com is seeking an experienced Product Marketing Manager to drive the go-to-market strategy, lifecycle initiatives, and product positioning for our Exchange App. This role is crucial for fueling global user growth and engagement as we continue to expand our platform.

This position sits at the intersection of product, data, and creative execution, ideal for a strategic marketer who thrives in fast-paced, high-ownership environments. You will collaborate closely with product managers and growth teams to align feature rollouts, growth campaigns, and user insights into compelling narratives that resonate across diverse geographies and user segments.

Responsibilities

1. Strategy & Positioning

• Partner with product and strategy teams to own the roadmap for the Exchange (Advanced) vertical.
• Develop compelling value propositions that differentiate our platform in a competitive global market.
• Collaborate with data, analytics, and product teams to define user personas (e.g., retail traders, crypto newcomers, high-frequency traders) and map tailored user journeys.
• Lead on creative/copy positioning and brief submission for growth teams to deliver impactful and localized campaigns.
• Work closely with product managers to align on roadmap priorities and establish customer feedback loops.

2. Launch Execution

• Partner with the product team to manage the go-to-market planning for feature launches.
• Conceptualize integrated marketing campaigns across in-app, email, web, social, and earned media for User Acquisition (UA) teams to execute.
• Collaborate with marketing, growth, and product teams to ensure campaigns are timely, scalable, and data-informed.
• Coordinate with local market teams and growth to adapt messaging for region-specific rollouts, including localization across product messaging, local behavior, and competitive landscape.

3. Customer Insights & Market Intelligence

• Analyze market trends and conduct competitive benchmarking to identify opportunities and threats.
• Conduct user interviews, feedback loops, and surveys to understand pain points and improve user experience (UX) and messaging.
• Feed findings back into product and growth teams to inform prioritization and positioning.

4. Growth & Retention

• Design lifecycle programs that drive user activation, trading volume, and long-term retention.
• Conceptualize promotions, streaks, and incentive programs that reward engagement and boost retention.
• Work with data, analytics, and product teams to identify drop-off points and optimize onboarding and reactivation flows.

5. Performance & Reporting

• Collaborate with Growth and Product to define Key Performance Indicators (KPIs) across funnel metrics, retention, and campaign impact.
• Report using tools like GA4, Tableau, Mixpanel, and work closely with analytics and product to iterate quickly.

Requirements

• 3-5 years of experience in product marketing, ideally with a crypto background.
• Proven success launching and scaling B2C products or platforms and sustainably growing adoption and revenue.
• Excellent communication and copywriting skills; ability to simplify complex ideas and tell compelling stories that convert.
• Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias for action.
• Analytical mindset with proficiency in marketing analytics and user research.
• Experience in regulated industries or financial services is a plus.

Nice to Have

• Crypto native or familiarity with community-led growth principles.

Benefits

• [Benefits information was not provided in the original posting.]

About Company

Crypto.com is on a mission to accelerate the world’s transition to cryptocurrency.

How to Apply

[Application instructions were not provided in the original posting.]