Product Director, Banking Engagement

Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest-growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem. Learn more at https://crypto.com. Crypto.com is an equal opportunities employer and we are committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. Crypto.com values diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team.

Introduction

Crypto.com is seeking a highly experienced and impactful Product Director to lead our Banking Engagement efforts. This crucial role bridges the gap between active trading and primary banking, transforming users into loyal customers who rely on our platform as their central cash liquidity engine. You will be instrumental in unifying fiat and stablecoin balances into a seamless neobank experience, driving ecosystem-wide "Primary Account" status.

This is a high-impact leadership position for a Product leader who thrives on customer centricity and data-driven growth. You will foster a culture of rapid experimentation, leveraging AI to accelerate prototyping and operational efficiency, ultimately turning "idle cash" into a high-engagement banking experience.

Responsibilities

• Strategy & Engagement Leadership: Define and drive the strategy for the Banking segment, owning the roadmap for accounts, liquidity utility, and everyday financial features to maximize ROI.
• Engagement-First Roadmap: Define and own the North Star engagement KPIs for the banking vertical, ensuring every feature launch drives higher Monthly Active Users (MAU) and everyday banking utility.
• Data-Driven Experimentation: Establish a world-class experimentation culture within your team. Relentlessly test hypotheses around onboarding, activation, and retention to drive incremental growth.
• AI-Forward Execution: Foster the use of AI tools (including "vibe coding" and rapid prototyping) within the Product Management and Design teams to accelerate the build-measure-learn loop and drive extreme process efficiency.
• Banking Onboarding & CX: Own the end-to-end banking onboarding logic, ensuring a frictionless, delight-driven journey that converts crypto-native users into banking-active users.
• Portfolio Management: Oversee the evolution of the accounts experience, from core wallet utility to advanced savings and cashflow orchestration features.
• Stakeholder Orchestration: Partner with Engineering, UX, and Legal/Compliance to evolve our collaboration model, ensuring the "Bank" segment ships high-quality products at an elite fintech pace.
• Team Coaching: Lead and mentor a squad of 2-3 Product Managers, instilling a customer-obsessed and data-driven mindset across the organization.

Requirements

• Engagement & Activation Expert: 7–10+ years of product leadership experience at high-growth consumer FinTechs, neobanks, or digital marketplaces. Proven track record in driving user activation and engagement.
• Experimentation Native: Experience with high-frequency A/B testing and managing products through a rigorous data-driven lens. Ability to discern signal from noise in data.
• Customer Centricity: Strong sense of product design and a proven ability to identify and solve customer pain points through intuitive user experience (UX).
• Strategic & Structured: Exceptional structured thinking and communication skills. Ability to break down a 3-year vision into clear, actionable, and measurable milestones.
• AI Utility Power-User: Leverages AI tools in daily work to enhance speed and efficiency, and expects the team to do the same. Excited by the efficiency gains of modern prototyping.
• Commercially Astute: Understands the commercial "why" behind the numbers, specifically the value of deposit retention and cross-selling in a financial ecosystem.

Nice to Have

• Banking Industry Knowledge: Strong grasp of the neobanking and payments landscape across the US and Europe (including rails, user expectations, and regulatory frameworks).

Benefits

• Competitive salary
• Medical insurance package with extended coverage to dependents
• Attractive annual leave entitlement, including birthday and work anniversary leave
• Work flexibility adoption: Flexi-work hours and hybrid or remote setup options
• Internal mobility program for career development
• Crypto.com Visa card provided upon joining

About Company

Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest-growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem. Learn more at https://crypto.com.

Crypto.com is an equal opportunities employer and is committed to creating an environment where opportunities are presented to everyone in a fair and transparent way. We value diversity and inclusion, seeking candidates with a variety of backgrounds, perspectives, and skills that complement and strengthen our team. Personal data provided by applicants will be used for recruitment purposes only. Please note that only shortlisted candidates will be contacted.

How to Apply

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