Founded in 2016, Crypto.com serves more than 80 million customers globally and is recognized as the world's fastest-growing cryptocurrency platform. Our vision is simple: to put cryptocurrency in every wallet, making digital assets accessible and usable for everyone.

About the Position

Introduction

Crypto.com is seeking an experienced Principal Product Manager to lead the Verification & Activation product area for its global Exchange platform. This critical role focuses on transforming new users into active traders by optimizing the end-to-end journey from identity verification (KYC) to first trade. You will drive product initiatives, collaborate with cross-functional teams, and make a significant impact on user growth, retention, and revenue.

Responsibilities

KYC — From Initiated to Approved

Own the identity verification platform strategy, roadmap, and execution.
Optimize multi-vendor routing for KYC providers to maximize pass rates and minimize fraud and cost.
Drive self-serve configurability for IDV requirements and decision rules.
Deliver composable IDV components (document collection, liveness, facematch).
Lead initiatives to combat synthetic fraud using liveness challenges, e-ID integrations, and ML-powered fraud scoring.
Monitor and manage false positive rates, ensuring high user satisfaction.
Evaluate and roadmap Non-Doc verification and Reusable Identity solutions.
Ensure regional KYC variations are handled effectively.

Re-KYC Experience

Own the product experience for existing users requiring re-verification.
Design a low-disruption, clearly communicated Re-KYC journey with minimal drop-off.
Build a robust communication cadence for advance notice, reminders, and grace period management.
Ensure Re-KYC flows reuse existing IDV infrastructure.
Track Re-KYC completion rates, account restriction rates, and time-to-approval as key metrics.

Deposit & Withdrawal — Fiat and Crypto

Own the deposit and withdrawal experience across all markets.
Act as the gatekeeper for payment method availability, eligibility, and limits.
Manage the full lifecycle of new payment method onboarding (evaluation, integration, compliance, UX, launch).
Own FX spread and processing-fee UX transparency.
Manage on-chain deposit and withdrawal experience (network selection, confirmation times, address management, SLA transparency).
Target a deposit success rate above 92% across all methods.

First Trade & Activation Ladder

Own the progression from first deposit to first trade and beyond.
Identify and remove barriers between a funded account and a first executed trade.
Own the onboarding reward ladder from KYC completion onward (KYC approval incentives, first-deposit bonuses, first-trade cashback) in coordination with Campaigns.

Localisation

Own the product roadmap for new markets and local payment methods, integrating local preferences.
Track local payment rail coverage and deposit success rates as regional metrics.

AI-Native Ways of Working

Utilize agentic AI tools (e.g., Cursor, Claude Code, Gemini, LibreChat) with human-in-the-loop practices to accelerate delivery.
Champion AI-native product development practices within your squad.

Requirements

Experience

6–8+ years in Product Management.
Proven experience at a high-growth technology company (crypto exchange, fintech, neo-bank, or multi-asset broker preferred) with direct ownership of identity verification, fiat payment rails, deposit conversion, or compliance-heavy products.
Specific experience with IDV platforms, payment rail integration, or KYC/AML product design is a strong plus.

Technical Fluency

Understanding of payment gateway logic, ledger systems, and API integration.
Ability to discuss multi-vendor IDV routing, decision trees, liveness detection architecture, and composable IDV component design with Engineering.
Experience building or overseeing APIs, SDKs, and developer tooling.

Regulatory Fluency

Deep understanding of global KYC and AML standards (FATF, regional equivalents), SCA, GDPR, and local payment regulation.
Ability to translate regulatory constraints into product requirements and challenge compliance-driven poor UX.

Data-Driven Decision Making

Proficiency in quantifying trade-offs between conversion, risk, and cost for roadmap decisions.
SQL fluency; proficiency with Mixpanel, Amplitude, or equivalent for funnel analysis.

AI-Native Workflow

Demonstrable use of AI tools (Cursor, Claude Code, Gemini, LibreChat, or equivalent) with human-in-the-loop practices is required.

Execution and Ownership

Ability to drive stakeholders, prioritize, and ship without constant direction in a decentralized, 24/7 environment.
Proven ability to lead cross-functional squads and influence Legal, Risk, and Compliance without formal authority.
Track record of successfully improving major onboarding or payments flows.

Nice to Have

Background in the cryptocurrency industry.
Experience in high-volume, real-time transaction environments.

Benefits

Competitive salary.
Medical insurance package with extended coverage for dependents.
Attractive annual leave entitlement, including birthday and work anniversary leave.
Work flexibility: flexi-work hours and hybrid or remote setup.
Internal mobility program for diverse career alternatives.
Work Perks: Crypto.com Visa card provided upon joining.
Benefit packages may vary by region; more details available from the talent acquisition team.