Principal Product Manager, Discovery & Onboarding (Exchange)

Founded in 2016, Crypto.com serves more than 80 million customers and is the world's fastest-growing global cryptocurrency platform. Our vision is simple: Cryptocurrency in Every Wallet™. Built on a foundation of security, privacy, and compliance, Crypto.com is committed to accelerating the adoption of cryptocurrency through innovation and empowering the next generation of builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem.

Introduction

Crypto.com is seeking a Principal Product Manager to lead the Discovery & Onboarding experience for its rapidly scaling global Exchange platform. This high-impact role is crucial for optimizing the user journey from initial visit to full account activation, focusing on conversion, onboarding, sign-up rewards, and authentication.

Responsibilities

Landing & Conversion Optimization

• Design and implement a comprehensive behavioral analytics framework for Exchange landing pages.
• Define event taxonomy in collaboration with Engineering and Data, ensuring robust instrumentation.
• Build and maintain real-time funnel dashboards for conversion visibility.
• Conduct continuous analysis using session-recording and heatmap tools.
• Translate insights into testable hypotheses for page layout, messaging, and CTAs.
• Run a structured, high-velocity A/B testing program (minimum four experiments/month).
• Evaluate and improve content to guide visitors toward account creation.

Onboarding Funnel (Sign-up to KYC Initiation)

• Own conversion performance and UX quality for: Email submission/verification, Phone submission/verification, and KYC initiation.
• Define and track conversion targets, driving improvements through UX iteration and experimentation.
• Ensure accurate attribution of step-level drop-offs.
• Collaborate with Legal and Compliance for regional onboarding variations.

Sign-up Rewards

• Design and own reward mechanics for sign-up events (welcome bonuses, campaign incentives).
• Partner with Marketing to define reward value, eligibility, and communication.
• Instrument reward redemption tracking to measure impact on conversion.
• Implement fraud-resistance measures for sign-up reward mechanics.
• Ensure clean handoff for downstream rewards (KYC completion, first deposit/trade).

Login & Authentication

• Own the sign-in experience across web, iOS, and Android (targeting <10s login time).
• Lead the Exchange's transition to passwordless-first authentication (Passkeys, Biometrics).
• Drive adoption of modern authentication methods.
• Own session management, device identification, and session hijacking protection with Security/Risk.
• Design and maintain account recovery flows that balance access and ATO prevention.
• Ensure compliance with regional authentication regulations (e.g., SCA).
• Architect defenses against modern authentication abuse vectors.

AI-Native Ways of Working

• Utilize agentic AI tools (Cursor, Claude Code, Gemini, LibreChat, Glean) with human-in-the-loop practices to accelerate product development.
• Champion AI-native product development practices within the team.

Requirements

Experience

• 6–8+ years in Product Management.
• Proven experience at a high-growth technology company (crypto exchange, fintech, neo-bank, or multi-asset broker preferred) with direct ownership of conversion funnel optimization, sign-up instrumentation, authentication modernization, or onboarding reward design.
• Demonstrated track record of owning a sign-up, onboarding, or authentication funnel end-to-end, with measurable conversion improvements.

Analytics and Instrumentation

• Deep hands-on experience with product analytics platforms (Mixpanel, Amplitude, Segment, GA4).
• Proficiency in SQL for funnel queries and cohort analyses.
• Practical experience with session-recording and heatmap tooling; ability to design event taxonomies from scratch.
• Experienced in designing and running statistically valid A/B experiments, including managing biases.
• Proficient with experimentation platforms (Optimizely, VWO, LaunchDarkly, Statsig).

Technical Fluency

• Understanding of end-to-end event instrumentation (client-side, server-side, data pipeline).
• Comfortable discussing OTP delivery architecture, FIDO2/WebAuthn/passkey implementation, session token design, and ATO prevention systems with Engineering.
• Knowledge of how regional compliance (SCA, GDPR, ePrivacy) impacts tracking consent and authentication architecture.

UX Instinct

• Ability to identify conversion-degrading UX problems from session recordings and develop testable hypotheses quickly.
• Sharp understanding of information hierarchy, trust signal placement, CTA design, and onboarding flow sequencing across web and mobile.

AI-Native Workflow (Required)

• Demonstrable use of agentic AI tools (Cursor, Claude Code, Gemini, LibreChat, or equivalent) with human-in-the-loop practices to significantly accelerate the discovery-to-delivery lifecycle.

Benefits

• Competitive salary.
• Medical insurance package with extended coverage for dependents.
• Attractive annual leave entitlement, including birthday and work anniversary leave.
• Flexible work adoption: flexi-work hours and hybrid or remote setup options.
• Internal mobility program for career alternatives and diverse opportunities.
• Crypto.com Visa card provided upon joining.
• Comprehensive benefits packages that vary by region; further details available from the talent acquisition team.

About Company

Crypto.com, founded in 2016, is the world's fastest-growing global cryptocurrency platform, serving over 80 million customers. Its vision is to achieve "Cryptocurrency in Every Wallet™" by accelerating crypto adoption through innovation, security, privacy, and compliance. The company empowers builders, creators, and entrepreneurs to develop a fairer and more equitable digital ecosystem. Learn more at https://crypto.com.

How to Apply

Ready to kickstart your future with us? Apply directly through the provided link: https://cryptojobslist.com/jobs/principal-product-manager-discovery-singapore-singapore-at-crypto-com/apply

Crypto.com is an equal opportunities employer committed to diversity, inclusion, and creating an environment where opportunities are presented fairly and transparently. Personal data provided by applicants will be used for recruitment purposes only. Only shortlisted candidates will be contacted. We may use AI tools to analyze resumes, but final hiring decisions are always made by human judgment. Contact us for more details on data processing.