Marketing Executive

OP Labs builds Optimism, an open-source blockchain network that powers the next generation of financial infrastructure. Hundreds of companies, from major enterprises like Sony, Coinbase, Kraken, Uniswap, OKX, and Bitpanda to ambitious early-stage builders, leverage the OP Stack to launch their own blockchains and bring their users onchain. Currently, over 65% of Layer 2 activity on Ethereum runs through the OP Stack. They are a remote-friendly team with an NYC office and have raised $178M from prominent investors including a16z and Paradigm.

Introduction

OP Labs is building Optimism, an open-source blockchain network that powers the next generation of financial infrastructure. Hundreds of companies, from major enterprises like Sony, Coinbase, Kraken, Uniswap, OKX, and Bitpanda to ambitious early-stage builders, leverage the OP Stack to launch their own blockchains and bring their users onchain. Currently, over 65% of Layer 2 activity on Ethereum runs through the OP Stack.

OP Labs is a remote-friendly team with its center of gravity in NYC. They have raised $178M from prominent investors including a16z and Paradigm.

Responsibilities

As a Marketing Executive, reporting directly to the CBO, you will build and lead a lean marketing function from the ground up, responsible for execution across various domains:

• Brand Marketing: Strengthen awareness and positioning of the OP Stack and its vision.
• Product Marketing: Translate technical capabilities into compelling, differentiated narratives.
• Developer Marketing: Engage the builder community through content, partnerships, and education.
• Enterprise Marketing: Craft Go-To-Market (GTM) playbooks and drive demand generation for institutional adoption.
• Event Marketing: Amplify brand presence across industry conferences and owned events.

You will own a consistent brand voice and regular communication targeted towards a diverse set of audiences including:

• Prospective and existing customers
• Channel partners and integration collaborators
• Tinkerers and application builders
• Potential employees and external contributors
• Token holders and investors

Requirements

• Proven experience leading marketing teams at the executive level, ideally within Web3 organizations.
• Ability to define and execute multi-channel strategies spanning brand, product, developer, and enterprise marketing.
• Demonstrated success in strengthening brand awareness and shaping public narratives for innovative or technical products.
• Ability to translate complex technical concepts into compelling, accessible narratives.
• Strong interpersonal and communication skills to align internal and external stakeholders around a shared vision.
• A deep passion for crypto, understanding the user and developer journey, and an innate sense for the dynamics of the space.

Benefits

• Competitive compensation.
• Fully paid medical, dental, and vision insurance.
• 4% 401K match.
• A supportive culture that values individual accomplishments and mutual support.
• Diverse team background and remote-friendly environment with an NYC office for in-person collaboration.
• Long-term vision with founders who have been scaling Ethereum since 2015.

About Company

OP Labs is at the forefront of building Optimism, an open-source blockchain network that provides critical infrastructure for the next generation of finance. The OP Stack is trusted by major players and a growing number of builders, driving over 65% of Ethereum's Layer 2 activity. The team is dedicated to enabling enterprises to onboard into crypto with highly performant and battle-tested chain infrastructure.

How to Apply

All current openings are listed exclusively on OP Labs' official careers page. For your security, all official communication will come from an @oplabs.co email address or a verified LinkedIn profile. OP Labs will never ask for payment, banking information, or personal identification details during the hiring process. If you have any doubts, please contact people@oplabs.co to verify authenticity.