Marketing Business Analyst, APAC

Binance is the world's largest cryptocurrency exchange by trading volume and registered users, forming a leading global blockchain ecosystem. Trusted by over 300 million people across more than 100 countries, Binance is renowned for its industry-leading security, transparent user fund management, high-speed trading engine, deep liquidity, and an extensive portfolio of digital-asset products. Our offerings span trading, finance, education, research, payments, institutional services, Web3 features, and more. We are committed to leveraging the power of digital assets and blockchain to build an inclusive financial ecosystem, advancing the freedom of money and improving financial access globally.

Introduction

Binance is seeking a highly analytical and data-driven Marketing Business Analyst to join our team, focusing on the APAC region. In this role, you will be instrumental in analyzing marketing campaign performance, customer behavior, and market trends to drive strategic decisions and optimize our marketing efforts. This is an exciting opportunity to contribute to the growth of the world's leading blockchain ecosystem.

Responsibilities

• Analyze marketing campaign performance, customer behavior, and market trends to identify opportunities and risks.
• Develop and maintain marketing dashboards and reports to track Key Performance Indicators (KPIs) and Return on Investment (ROI).
• Collaborate with marketing teams to define data requirements and support business analysis and key strategic decisions.
• Conduct competitor analysis and market research to inform and refine marketing strategies.
• Utilize data visualization tools to present complex insights clearly and effectively to stakeholders.
• Perform user conversion, behavioral preference, and segmentation analysis.
• Establish and maintain long-term effective data monitoring systems and user operation frameworks.
• Conduct operational testing and analysis, and evaluate activity effects with strict statistical validity standards.
• Generate data-driven business suggestions and decisions.

Requirements

• Bachelor’s degree in Statistics, Mathematics, or a related quantitative field.
• 2+ years of experience in marketing analysis, business intelligence, or similar analytical roles.
• Proficiency in data analysis tools such as Excel, SQL, Tableau, Power BI, or similar visualization platforms.
• Strong analytical skills with the ability to interpret and manipulate complex datasets.
• Bilingual proficiency in English and Mandarin is required to effectively coordinate with overseas partners and stakeholders.

Nice to Have

• Knowledge of digital marketing channels and their associated metrics.
• Experience with statistical software or programming languages (e.g., Python, R).
• Additional language proficiencies beyond English and Mandarin.

Benefits

• Opportunity to shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with significant autonomy in an innovative environment.
• Thrive in a results-driven workplace with ample opportunities for career growth and continuous learning.
• Competitive salary and comprehensive company benefits.
• Work-from-home arrangement (subject to specific business team requirements).

About Company

Binance is the world's largest cryptocurrency exchange by trading volume and registered users, forming a leading global blockchain ecosystem. Trusted by over 300 million people across more than 100 countries, Binance is renowned for its industry-leading security, transparent user fund management, high-speed trading engine, deep liquidity, and an extensive portfolio of digital-asset products. Our offerings span trading, finance, education, research, payments, institutional services, Web3 features, and more. We are committed to leveraging the power of digital assets and blockchain to build an inclusive financial ecosystem, advancing the freedom of money and improving financial access globally.

How to Apply

Interested candidates are invited to apply via the provided application link. Binance is an equal opportunity employer committed to diversity in the workplace. By submitting your application, you confirm that you have read and agree to our Candidate Privacy Notice. Please be aware that AI tools may be used to support parts of the hiring process, assisting our recruitment team without replacing human judgment.