Head of Marketing

Relay is a cross-chain payments protocol offering instant, low-cost cross-chain bridging, swaps, and transactions. It aims to be the fastest and cheapest way to transact across chains, currently serving over 5 million users, with 59+ million transactions and over $6 billion in volume across 85+ chains. Relay's mission is to make cross-chain transactions as fast, cheap, and reliable as online payments by abstracting chain complexities from end-users. The Relay Network is brought to market through its consumer app (relay.link) and partnerships with major ecosystem players like OpenSea, Alchemy, LiFi, Metamask, and Coinbase.

Introduction

Relay is seeking a Head of Marketing to define, shape, and lead its brand and drive enterprise adoption. This role combines product marketing, narrative development, communications, and creative leadership, translating complex technical concepts into compelling stories and building a high-performing marketing team.

Responsibilities

• Own the Relay narrative and brand: articulate Relay’s mission, importance, and competitive advantage.
• Lead B2B marketing and Go-to-Market (GTM) positioning, driving enterprise adoption.
• Shape how partners understand Relay, providing clear, insight-driven messaging to support integrations.
• Build and manage a high-performing marketing team encompassing creative, content, growth, and communications.

Requirements

• Strong storytelling ability to translate complex technical concepts into clear, compelling narratives.
• Deep product marketing instincts, including positioning, messaging, competitor analysis, and launch planning.
• Genuine excitement for crypto and on-chain finance.
• 7+ years of experience leading a marketing function and managing teams in fast-paced Web3/crypto or complex tech environments.
• Ability to build strong cross-functional partnerships with product, growth, business development, and leadership teams.
• A discerning eye for brand and high-quality design.

Nice to Have

• A strong personal brand and/or experience managing a high-visibility social presence.

Benefits

• Competitive base salary and equity.
• Comprehensive health benefits.
• Unlimited PTO policy with encouraged minimums.
• Remote-first culture with an emphasis on collaboration, communication, and flexibility.

About Company

Relay is a cross-chain payments protocol offering instant, low-cost cross-chain bridging, swaps, and transactions. It aims to be the fastest and cheapest way to transact across chains, currently serving over 5 million users, with 59+ million transactions and over $6 billion in volume across 85+ chains. Relay's mission is to make cross-chain transactions as fast, cheap, and reliable as online payments by abstracting chain complexities from end-users. The Relay Network is brought to market through its consumer app (relay.link) and partnerships with major ecosystem players like OpenSea, Alchemy, LiFi, Metamask, and Coinbase.

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