Growth Marketing Specialist

token.com aims to simplify tokens, offering an easy way to discover, buy, and sell tokens. The company is building a world where money can flow effortlessly into the things people truly care about.

Introduction

Hi, we’re token.com. Our goal is to create a world where money can flow effortlessly into the things people truly care about. token.com is the fun, simple, and social platform to discover and invest in the game-changing ventures of tomorrow. At token.com we recognise the positive value of diversity, we promote equality and challenge discrimination. We actively encourage job applications from people of all backgrounds.

We’re a high-performance team of around 65 people. We have freedom and responsibility, a culture that encourages innovation, offers ownership and embraces knowledge sharing. We are now working as a team-first, remote-friendly company, arranging monthly get-togethers and regular team retreats. We also have a co-working space in London for collaboration and socialising.

We are looking for a driven and creative Growth Marketing Specialist to join our Marketing team.

Responsibilities

• Develop and execute a comprehensive performance marketing strategy for user acquisition, engagement, and retention.
• Plan, brief, implement, and optimise digital marketing campaigns across paid social, SEM, Display, and affiliate networks.
• Effectively manage the performance marketing budget.
• Utilise analytics tools (AppsFlyer, Amplitude, GA4) to track, analyse, and report on campaign performance.
• Present regular reports to stakeholders with key metrics and achievements.
• Collaborate with CRM, product, design, and engineering teams to align marketing efforts with the product roadmap.
• Ensure consistent messaging and branding across all channels.
• Implement A/B testing to optimise ad creatives, website conversion rates, landing pages, and other campaign elements.
• Identify improvement opportunities based on performance data.
• Develop and implement user segmentation strategies for personalised marketing.
• Collaborate with data analytics teams for targeted campaigns.
• Oversee organic initiatives, including SEO and ASO, working with freelancers and agencies to boost organic channels.

Requirements

• 5+ years of experience driving growth for companies with paid and organic strategies.
• 2+ years of experience working with mobile app growth.
• Proficient in ASO and SEO for organic channel growth.
• Analytical Skills: Proficient in data analysis tools (Spreadsheets, SQL) and platforms (Looker, Amplitude, AppsFlyer, GA4).
• Results-Driven: You consistently surpass marketing goals, prioritising measurable outcomes and ROI.
• Analytical Skills: You adeptly utilise data tools and platforms for informed decision-making.
• Innovative Thinking: Your creativity shines in crafting unique marketing strategies.
• Adaptability: You swiftly adjust strategies in response to changing environments.
• Communication Skills: You excel in conveying complex ideas clearly and succinctly.
• Fluent in English.
• Web3 and/or crypto Industry knowledge.

How to Apply

To help you best prepare, we’ve outlined the interview process for this role, we aim to have this process completed within 3 weeks:

• 30-minute Google Meet with our People and Talent Coordinator
• 60-minute Google Meet with our Head of Growth
• 60-minute case study presentation
• Final 1-hour Google Meet with our VP of Marketing

Please note that we are not in the position to offer sponsorship for this role.