Group Product Manager - Digital Asset Management

Bynder is a leading Digital Asset Management (DAM) platform that helps over 4,000 organizations work smarter with their content. We are a global team of 600+ 'Byndies' committed to innovation and fostering a diverse, inclusive, and equitable workplace. Our platform serves as a single source of truth for creative content, enabling brands to deliver exceptional content experiences and drive business impact. We are at the forefront of AI-powered content orchestration, integrating AI Agents to automate workflows and accelerate personalization.

Introduction

At Bynder, we empower brands to deliver exceptional content experiences that drive business impact. We are seeking a visionary Group Product Manager with deep domain expertise in Digital Asset Management (DAM) to shape the future of how enterprises manage, govern, and activate their digital assets.

In an era of exploding content volume and complexity, iconic brands like Spotify, Campari, and Lacoste trust Bynder as their single source of truth for creative content. Our industry-leading DAM platform serves as the strategic engine for brand governance and control. We are leading the shift to AI-powered content orchestration by integrating human-led, customizable AI Agents into our infrastructure. This enables brands to augment their workforce and intelligently automate high-effort workflows without sacrificing brand integrity, transforming creative content into intelligent assets that accelerate personalization and drive measurable business outcomes.

Ready to grow your career by helping the world’s leading brands deliver exceptional content experiences? Join our global team of 600+ 'Byndies' and help over 4,000 organizations work smarter with their content. This senior leadership position requires fluency in the DAM and adjacent content operations landscape, as well as a strong understanding of AI technologies. You will lead a team of product professionals in defining and executing strategy across core DAM capabilities, from asset ingestion and metadata architecture to rights management, workflow, and content distribution.

Responsibilities

• Develop and execute a comprehensive product strategy across your product lines, grounded in a clear point of view on where DAM is heading and how Bynder wins.
• Lead, mentor, and grow a team of product managers, fostering an environment of domain depth, customer empathy, and execution rigor.
• Collaborate with cross-functional teams: engineering, sales, marketing, customer success to drive successful product development, launch, and adoption.
• Engage directly with enterprise customers and stakeholders to surface emerging needs, validate direction, and build conviction around the roadmap.
• Represent the product externally with analysts, partners, and prospects.
• Manage processes and your team to realize individual product roadmaps and OKRs.

Requirements

• 5+ years of product management experience in DAM, CMS, or adjacent content operations platforms (PIM, MRM, Brand Management, Creative Workflow).
• Proven industry expertise: you understand how content teams operate, how assets move through a production and distribution lifecycle, and where the friction points are in real enterprise deployments.
• Demonstrable experience building products that created meaningful impact for customers: not just shipped, but adopted and valued.
• 2+ years managing and growing a team of product managers or product owners.
• Fluency in the martech ecosystem with a strong understanding of DXPs and systems integrations in the context of how Digital Asset Management co-exists alongside CMS, PIM, and creative tooling.
• Experience managing products at different lifecycle stages and taking products to market with a good understanding of packaging and field and customer enablement.
• Strong cross-functional leadership and the ability to drive alignment across engineering, go-to-market, and executive stakeholders.
• Excellent communication and presentation skills; comfortable in customer conversations and analyst briefings alike.

Benefits

• Challenging and inspiring work environment.
• Learning and Development budget.
• Commuting budget.
• Mental Health and Well-being Support.
• Bynder Love "stipend”.
• Unlimited vacation policy.
• Volunteer Time Off.
• Team and Company activities.
• Complimentary Lunches and Snacks.
• Offices in Amsterdam or Rotterdam.

About Company

Bynder is a leading Digital Asset Management (DAM) platform that helps over 4,000 organizations work smarter with their content. We are a global team of 600+ 'Byndies' committed to innovation and fostering a diverse, inclusive, and equitable workplace. Our platform serves as a single source of truth for creative content, enabling brands to deliver exceptional content experiences and drive business impact. We are at the forefront of AI-powered content orchestration, integrating AI Agents to automate workflows and accelerate personalization.

How to Apply

Click the "I'm interested" button on the career page to apply directly through Ashby HQ.