Founding Growth Marketer / GTM Engineer

Usul is an innovative company that is modernizing the traditional defense and government procurement space through its AI-driven marketplace. They are rapidly growing, having already achieved $5M Annual Recurring Revenue (ARR), and are focused on global expansion by leveraging modern technology to outperform legacy systems.

Introduction

Usul is revolutionizing the defense and government procurement sector with its AI-driven marketplace. Having achieved $5M ARR, the company is seeking a founding Go-To-Market (GTM) expert who possesses a technical engineering mindset rather than a traditional marketing one. This individual will be instrumental in expanding Usul's global footprint, utilizing advanced technology to outperform established competitors in the defense industry.

This is not a role where you have to wait for developers to implement changes. Usul is specifically looking for someone who can "vibe-code"—leveraging AI tools like Cursor or Claude to build internal automation, refine conversion flows, and deploy programmatic SEO pages. You will have the autonomy to manage your own tech stack and bridge the gap between marketing strategy and technical execution.

Responsibilities

• Growth Engineering: Spearhead the comprehensive SEO and content engine to penetrate the global government market.
• Lifecycle Strategy: Design activation campaigns that convert initial interest into sustained retention.
• Technical Autonomy: Create bespoke internal tools and automated workflows to ensure the team remains agile and efficient.
• Data-Driven Iteration: Take ownership of funnel analysis and conduct product-led growth experiments by developing your own solutions.

Requirements

• Proven experience as a GTM expert, preferably in a founding or early-stage role.
• Ability to think and act like a technical engineer in a marketing capacity.
• Proficiency in utilizing AI tools (e.g., Cursor, Claude) for automation, conversion optimization, and programmatic SEO.
• Strong understanding of SEO and content strategy, particularly within niche markets.
• Experience in designing and implementing customer lifecycle campaigns.
• Capability to develop custom internal tools and automated workflows.
• Expertise in data analysis, funnel optimization, and executing product-led growth initiatives.
• Experience with SaaS, B2B, Government Contracting, or AI Platforms is highly desirable.
• Startup experience or comfort with a fast-paced, high-growth environment.
• Strong analytical skills to conduct funnel and cohort analysis, and track conversion metrics.
• A sense of ownership and ability to drive projects independently.

Nice to Have

• Familiarity with the defense or government procurement sector.
• Background in scaling ARR-generating businesses.
• Knowledge of IPO processes or rapid scaling environments.

Benefits

• Opportunity to work at the forefront of AI-driven marketplace innovation.
• Autonomy to build and manage your tech stack.
• Direct impact on global expansion and market disruption.