Finance Marketing Analyst (12-Month Contract)

Binance is a leading global blockchain ecosystem, powering the world’s largest cryptocurrency exchange by trading volume and registered users. Trusted by over 300 million people in 100+ countries, Binance offers industry-leading security, user fund transparency, high-speed trading engine, deep liquidity, and a vast portfolio of digital-asset products. Our offerings span trading, finance, education, research, payments, institutional services, and Web3 features. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem, advancing the freedom of money and improving financial access globally.

Introduction

Binance is seeking a driven and analytical Finance Marketing Analyst for a 12-month contract, reporting to the Regional Finance Business Partner. This role is part of the Binance Accelerator Program, designed for early-career talent to gain immersive experience within the rapidly expanding Web3 space. You will play a crucial role in evaluating the effectiveness and financial impact of marketing campaigns across all regions, contributing to Binance's mission to build an inclusive financial ecosystem.

Responsibilities

• Review and analyze marketing campaigns across all regions, including Growth, Retention, and Branding initiatives.
• Compute and review pre-campaign ROI estimates to support campaign planning and budgeting.
• Assist in post-campaign ROI analysis to evaluate campaign effectiveness and financial impact.
• Support the preparation and consolidation of marketing-related financial reports and dashboards.
• Collaborate with regional marketing and finance teams to gather data and ensure accuracy of campaign metrics.
• Assist in identifying trends, insights, and opportunities for optimizing marketing spend.
• Provide ad-hoc support for other finance and marketing-related projects as needed.
• Opportunities exist for career progression from Marketing Analyst to Regional Finance Business Partner.

Requirements

• Proven analytical skills with the ability to work with data and perform financial calculations.
• A quick learner with strong logical and strategic thinking abilities.
• Good communication skills and ability to work collaboratively in a cross-functional team environment across multiple geographies.
• Understanding of marketing concepts, financial modeling, business case, and ROI computation.
• Detail-oriented with strong organizational and time management skills.
• Self-motivated, proactive, and eager to learn in a fast-paced environment.

Nice to Have

• Proficiency in Microsoft Excel / Gsheet is essential, and familiarity with data visualization or reporting tools is a plus.
• Prior experience related to FBP, marketing finance, or campaign analysis is advantageous but not required.
• Current university students and recent graduates are encouraged to apply.

Benefits

• Opportunity to shape the future with the world’s leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (may vary depending on the business team's work nature).
• Binance is committed to being an equal opportunity employer with a diverse workforce.

About Company

Binance is a leading global blockchain ecosystem, powering the world’s largest cryptocurrency exchange by trading volume and registered users. Trusted by over 300 million people in 100+ countries, Binance offers industry-leading security, user fund transparency, high-speed trading engine, deep liquidity, and a vast portfolio of digital-asset products. Our offerings span trading, finance, education, research, payments, institutional services, and Web3 features. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem, advancing the freedom of money and improving financial access globally.

How to Apply

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