Director of Global Analyst & Influencer Relations

Backbase is a global leader in omnichannel digital banking, empowering banks and credit unions worldwide to transform their customer experience with a unified engagement platform. They focus on accelerating digital transformation for financial institutions.

Introduction

Backbase is a global leader in omnichannel digital banking, with a platform used by financial institutions worldwide to transform their customer experience. Our focus is on empowering banks and credit unions to accelerate their digital transformation by providing a unified engagement platform. As we continue to grow, we are looking for a highly strategic and experienced Director of Global Analyst & Influencer Relations to join our dynamic marketing team.

As the Director of Global Analyst & Influencer Relations, you will be responsible for developing and executing a comprehensive global analyst and influencer relations strategy. This role is critical to shaping Backbase’s perception in the market, influencing key industry stakeholders, and ensuring our leadership position is recognized by leading financial technology analysts and influencers.

Responsibilities

• Strategy & Execution: Develop and implement a global AR/IR strategy aligned with Backbase's business objectives, product roadmap, and market positioning. Manage and grow relationships with key industry analysts (e.g., Gartner, Forrester, IDC, Omdia, Celent) and influencers in the fintech and banking sectors.
• Content & Communication: Work closely with executive leadership, product, and marketing teams to craft compelling narratives and messaging for analyst briefings, reports, and inquiries. Ensure Backbase is prominently featured and positively positioned in relevant analyst reports, magic quadrants, waves, and competitive guides.
• Briefings & Inquiries: Orchestrate and manage a proactive calendar of briefings, inquiries, and advisory sessions with key analysts. Prepare and coach spokespeople for effective interactions.
• Market Intelligence: Monitor analyst reports, industry trends, and competitor coverage to identify opportunities and challenges. Provide actionable insights to internal stakeholders on market perception and competitive landscapes.
• Measurement & Reporting: Track and report on the impact of AR/IR activities, including analyst ratings, report inclusions, and share of voice. Use data to refine strategies and demonstrate ROI.
• Cross-functional Collaboration: Collaborate with product marketing, corporate communications, and sales to integrate AR/IR efforts into broader marketing campaigns and sales enablement initiatives.
• Influencer Management: Identify and engage relevant industry influencers to amplify Backbase’s message and reach new audiences. Develop and manage programs for influencer engagement, including content collaborations, speaking opportunities, and social media activities.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
• 10+ years of experience in analyst relations and/or influencer relations, preferably in the enterprise software, SaaS, or fintech industry.
• Proven track record of successfully managing relationships with top-tier industry analysts and securing positive coverage.
• Deep understanding of the financial services technology landscape and experience with major analyst firms (Gartner, Forrester, IDC, etc.).
• Exceptional written and verbal communication skills, with the ability to translate complex technical information into clear, concise, and compelling messages.
• Strong project management skills with the ability to manage multiple initiatives simultaneously in a fast-paced, global environment.
• Strategic thinker with a proactive and results-oriented approach.
• Ability to work effectively both independently and as part of a cross-functional team.

Nice to Have

• Experience with influencer marketing platforms and tools is a plus.

Benefits

• Competitive salary and excellent benefits.
• Personal development budget.
• Opportunity to work with some of the smartest people in the industry.

About Company

Backbase is a global leader in omnichannel digital banking, empowering banks and credit unions worldwide to transform their customer experience with a unified engagement platform. They focus on accelerating digital transformation for financial institutions.

How to Apply

If you are a passionate and strategic AR/IR professional looking to make a significant impact at a rapidly growing global company, we encourage you to apply! Take a look at our careers page to find out more about what it’s like to work at Backbase. Don’t forget to check out our blog to stay updated on what we’re up to.