Content Marketing Lead, Campaigns, Demand Generation & Thought Leadership

San Francisco, California, United States Full-time $112K–168K/yr 2026-07-06

About Klaviyo

Klaviyo is pioneering the use of 'vibe coding' within marketing operations.

About the Position

Introduction

In this high-impact position, you will move beyond traditional content creation to become an architect of global narrative systems. You'll oversee the lifecycle of Klaviyo’s most ambitious campaign and thought leadership projects, ensuring they drive both market credibility and measurable revenue. This isn't just about managing a calendar; it’s about designing the engine that powers a global SaaS brand's messaging across every major digital format.

Klaviyo is pioneering the use of 'vibe coding' within marketing operations. You will be responsible for building and refining AI-assisted editorial production systems that use tools like Claude Code and AirOps to streamline everything from research to final publication. By treating editorial workflows as programmable systems, you will help the team achieve unprecedented scale and consistency without sacrificing the high quality expected of a market leader.

Responsibilities

Systemic Storytelling: Transform complex product insights into cohesive, global campaigns using automated, AI-augmented workflows.
Workflow Engineering: Design and test vibe coding playbooks that modernize how content is drafted, edited, and localized.
Strategic Leadership: Manage agency partners and cross-functional teams to ensure every asset hits the mark across the entire buyer journey.

Requirements

No explicit requirements section was provided, but the context implies:

Experience in content marketing, campaigns, demand generation, and thought leadership.
Ability to design and implement AI-assisted editorial production systems.
Strong understanding of workflow design and strategic leadership.
Experience with tools like Claude Code and AirOps.
Strong communication and collaboration skills.