Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 300 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and a comprehensive portfolio of digital-asset products. Binance offers a range of services from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem, advancing financial freedom and access globally.

About the Position

Introduction

Binance, the world's leading blockchain ecosystem and cryptocurrency exchange, is seeking a business-minded Business Intelligence Manager to join our Content Team. You will play a crucial role in shaping our content strategy by owning the data layer that drives decisions for Binance Square, our one-stop social platform for Web3 and crypto trends. This is an end-to-end role involving metric definition, data model building, reporting infrastructure design, and proactive insight generation.

Binance Square aims to be the premier social platform for Web3 and crypto, connecting creators with their audience through personalized content feeds. Join us in shaping the future of social interaction in the crypto space.

Responsibilities

Own the Metrics: Define, maintain, and continuously refine the core KPI system for the Content Team, covering content consumption, creator performance, user engagement, retention, and funnel conversion.
Build the Data Foundation: Design and maintain stable, scalable data pipelines, models, and reporting layers to support business decision-making with reliable, well-governed data.
Drive Insight, Not Just Reports: Proactively identify anomalies, trends, and opportunities through regular analysis; surface findings before business problems arise.
Close the Loop: Track the end-to-end impact of content experiments and strategy changes, from hypothesis to test, result, recommendation, and follow-up.
Enable Self-Service: Build intuitive dashboards and data products that empower product managers and operations teams to answer their own questions.
Collaborate Cross-functionally: Act as the data partner for Product and Operations, translating business questions into analytical problems and data insights into actionable decisions.
Ensure Data Quality: Govern data accuracy, consistency, and documentation; work with data engineering to proactively resolve upstream issues.

Requirements

3-5+ years of experience in Business Intelligence, Data Analytics, or a related role at an internet company.
Strong SQL skills.
Solid understanding of content metrics (e.g., DAU/MAU, CTR, duration time, funnel conversion, retention cohorts).
Strong logical thinking and structured communication skills, with the ability to tell a clear story with data to both technical and non-technical audiences.
High sense of ownership; focused on business outcomes rather than just task completion.

Nice to Have

Experience with big data tools (Hive, Spark, Presto).
Experience with AI-native analysis toolings.

Benefits

Shape the future with the world’s leading blockchain ecosystem.
Collaborate with world-class talent in a user-centric global organization with a flat structure.
Tackle unique, fast-paced projects with autonomy in an innovative environment.
Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
Competitive salary and company benefits.
Work-from-home arrangement (subject to specific business team requirements).

About Company

How to Apply

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