Binance Accelerator Program - PR (APAC)

Binance is a leading global blockchain ecosystem and the world’s largest cryptocurrency exchange by trading volume. Trusted by over 300 million people across 100+ countries, Binance is recognized for its industry-leading security, user fund transparency, trading engine speed, deep liquidity, and a comprehensive portfolio of digital-asset products. Their offerings span trading, finance, education, research, payments, institutional services, and Web3 features, all aimed at leveraging digital assets and blockchain to build an inclusive financial ecosystem and advance the freedom of money globally. The Binance Accelerator Program is a fixed-term initiative designed for Early Career Talent to gain immersive experience in the Web3 space, offering professional development and networking opportunities.

Introduction

Binance, a leading global blockchain ecosystem and the world’s largest cryptocurrency exchange, is seeking a driven and globally-minded PR early career talent to join its Accelerator Program, focusing on communications across the Asia Pacific (APAC) region. This full-time role offers hands-on exposure to regional PR strategy, cross-market storytelling, and reputation management within the rapidly evolving Web3 space.

Responsibilities

Regional PR & Media Support

• Assist in drafting and editing press materials (press releases, media pitches, Q&A, statements).
• Support media monitoring across APAC markets and track key narratives.
• Compile daily/weekly coverage reports, including sentiment and key insights.
• Maintain and update regional media lists and journalist databases.

Content & Messaging

• Support development of regional communication materials and announcements.
• Assist in localizing global messaging for different APAC markets.
• Prepare briefing documents for interviews, partnerships, and key initiatives.

Campaign & Coordination

• Support execution of regional PR campaigns across multiple markets.
• Coordinate with local market teams to gather inputs and align messaging.
• Assist in tracking campaign performance and reporting key PR metrics.

Research & Insights

• Conduct research on industry trends (crypto, fintech, regulatory landscape across APAC).
• Monitor competitor communications and positioning across key markets.
• Support preparation of internal PR updates and leadership reports.

Requirements

• Currently studying or recently graduated in Communications, PR, Marketing, Journalism, or a related field.
• Strong written and verbal communication skills in English (additional APAC languages are a plus).
• Highly organized, detail-oriented, and comfortable working remotely across time zones.
• Strong curiosity about media, technology, and financial innovation.
• Ability to synthesize information and turn insights into clear, concise communication.
• Interest or basic knowledge in crypto, fintech, or financial markets.
• Experience with media monitoring or analytics tools.
• Familiarity with regional media landscapes (e.g., Southeast Asia, ANZ, Japan, Korea).

Nice to Have

• Additional APAC language proficiency.

Benefits

• Exposure to regional PR strategy across multiple APAC markets.
• Experience working with cross-functional and cross-cultural teams.
• Insight into reputation management, regulatory communications, and global brand positioning.
• Opportunity to contribute to high-impact, real-world campaigns.
• Competitive salary and company benefits.
• Work-from-home arrangement (may vary depending on the business team's work nature).

About Company

Binance is a leading global blockchain ecosystem and the world’s largest cryptocurrency exchange by trading volume. Trusted by over 300 million people across 100+ countries, Binance is recognized for its industry-leading security, user fund transparency, trading engine speed, deep liquidity, and a comprehensive portfolio of digital-asset products. Their offerings span trading, finance, education, research, payments, institutional services, and Web3 features, all aimed at leveraging digital assets and blockchain to build an inclusive financial ecosystem and advance the freedom of money globally. The Binance Accelerator Program is a fixed-term initiative designed for Early Career Talent to gain immersive experience in the Web3 space, offering professional development and networking opportunities.

How to Apply

By submitting a job application, you confirm that you have read and agree to Binance's Candidate Privacy Notice.