B2B Growth Marketing Specialist

With over 9 million users, Bitso is the leading cryptocurrency platform in Latin America. We are developing the cryptocurrency ecosystem in the region and enabling financial inclusion. We believe crypto is the future of finance, and we’re committed to making it useful by providing equal access to safe and intuitive financial products. We look for mission-driven individuals who are passionate about crypto and Bitso’s mission, demonstrate a high sense of urgency and responsibility, possess exceptional skills in their fields, and are capable of independent self-management.

Introduction

Bitso, the leading cryptocurrency platform in Latin America, is seeking a resourceful, analytical, and execution-obsessed B2B Growth Marketing Specialist. This hybrid role is crucial for our marketing team, focusing on pipeline growth and efficiency across demand generation, event operations, campaign execution, and marketing operations. If you thrive in a fast-paced environment and are passionate about leveraging technology, especially AI, to achieve marketing goals, we encourage you to apply.

Responsibilities

As a B2B Growth Marketing Specialist, your responsibilities will include:

• Event Marketing & Field Programs:
  • Manage end-to-end logistics for B2B marketing events and activations.
  • Source, negotiate, and manage external vendors for events, including contracts and payments.
  • Develop and execute pre, during, and post-event engagement strategies to maximize pipeline impact.
  • Capture and repurpose event content into marketing assets.
• Budget, Vendor & Project Management:
  • Own and manage marketing budgets across events and campaigns, including forecasting, PO tracking, and ROI reporting.
  • Manage multiple vendor and agency relationships, ensuring timely, on-budget, and on-brand deliverables.
  • Maintain rigorous project management practices, including timelines, briefs, and stakeholder alignment.
• Marketing Operations & Analytics:
  • Manage workflows, lead scoring, email automation, campaign attribution, list segmentation, and reporting dashboards in HubSpot.
  • Ensure data hygiene across the CRM, including UTM tagging, lead source tracking, and lifecycle stage accuracy.
  • Build and maintain performance dashboards to provide clear visibility into marketing's pipeline and revenue impact.
  • Analyze campaign and channel performance to deliver actionable insights and recommendations.
• AI-Powered Productivity & Automation:
  • Utilize AI tools (Claude, ChatGPT, Midjourney, Jasper, Notion AI, etc.) daily for content drafting, data analysis, creative production, vendor research, reporting, and process automation.
  • Identify and implement automation opportunities to eliminate manual tasks.
  • Stay informed on emerging AI-powered martech tools and proactively recommend their use.
• Content & Creative Collaboration:
  • Collaborate with content and design teams to produce campaign assets (landing pages, emails, social content, etc.).
  • Write clear and compelling briefs for creative and content requests.
  • Support thought leadership efforts by coordinating content with subject-matter experts.
• Cross-Functional Alignment:
  • Work closely with Sales to align marketing programs with pipeline goals and target accounts.
  • Partner with Product Marketing to translate product narratives into demand generation campaigns.
  • Provide regular performance updates and strategic recommendations to leadership.

Requirements

• 4+ years of experience in B2B marketing, ideally combining demand generation, events, and marketing operations.
• Genuine growth mindset: metrics-driven, experimental, and proactive in finding new growth levers.
• Solid experience managing events, marketing budgets, vendor contracts, and multi-vendor logistics.
• Hands-on proficiency with HubSpot (Marketing Hub & CRM).
• Strong analytical skills: comfortable with spreadsheets, dashboards, and data-driven decision-making.
• Heavy, daily user of AI tools for writing, analysis, automation, and creation.
• Exceptional organizational skills: ability to manage multiple projects, deadlines, and stakeholders effectively.
• Excellent written and verbal communication in both English and Spanish.
• Based in Mexico City with availability for occasional travel.

Nice to Have

• Experience in fintech, financial services, or enterprise SaaS B2B environments.
• Familiarity with ABM platforms (e.g., Demandbase, 6sense, HubSpot ABM).
• Experience with paid media management (e.g., Google Ads, LinkedIn Ads, Meta).
• Knowledge of SEO/SEM fundamentals and content marketing strategy.
• Experience with analytics and BI tools (e.g., Google Analytics, Looker, Tableau).
• Experience with event platforms (e.g., Whova, Cvent).

Benefits

At Bitso, we offer a comprehensive benefits package designed to support your growth, well-being, and work-life balance:

• Me Time program, including unlimited paid time off.
• Remote-first work environment.
• Employee Stock Option program.
• Zero trading fees through our Bitso Alpha app.
• Extended Family Leave Policy: 4-months leave for all birthing parents, non-birthing parents, and adopting parents.
• Premium health, dental, and life insurances in Mexico, Gibraltar, Colombia, USA, Brazil, and Argentina.

About Company

With over 9 million users, Bitso is the leading cryptocurrency platform in Latin America. We are developing the cryptocurrency ecosystem in the region and enabling financial inclusion. We believe crypto is the future of finance, and we’re committed to making it useful by providing equal access to safe and intuitive financial products. We seek mission-driven individuals who possess a high sense of urgency, exceptional hard skills, and strong self-management capabilities, and are passionate about crypto and Bitso’s mission.

How to Apply

Interested candidates are encouraged to apply through the following link: https://cryptojobslist.com/jobs/growth-marketing-specialist-b2b-m-xico-at-bitso

We value diversity and encourage applicants from all backgrounds to apply, even if they don't meet every single listed criterion.